Aston Martin: Another New CEO

Aston Martin: Another New CEO

Aston Martin Lagonda (AML) just announced that current Bentley Motors (Bentley is a wholly owned subsidiary of Volkswagen Group) Chairman and Chief Executive Officer Adrian Hallmark will take over as CEO by October 1st.  Hallmark will be Aston Martin’s 4th CEO since Lawrence Stroll took over as Executive Chairman in 2020.  Stroll will now have had the same number of CEO’s as Trump had Chiefs of Staff during his presidency and one more than the number of Formula 1 Teams Daniel Riccardo has driven for in the same period.   

The search process has played out generally as expected.  It likely started back late last year  when it was clear that AML’s 2023 full year results would be quite ugly (see: Turtle Flambe).  The announcement of the new CEO was released after the recent debt refinancing was concluded and he will start in the back half of the year.  The candidate came from the most likely (Group 2) of the three groups I identified back in January’s blog on the search (Time for a New CEO Again?).  

  1. 1. Former Automotive CEOs/MDs looking for a new job.
  2. 2. Senior Executives who might just be interested in one last payday.
  3. 3. Current top talent at major automotive companies just below the CEO level.

Hallmark falls squarely into the 2nd group as he is 61 and this will likely be one last big payday.  I have heard from several sources that the compensation package is quite substantial. 

The question is why (money aside) would Hallmark want to do this?  To start with, it’s a quite high profile and prestigious CEO role.  Second, Hallmark was at Bentley for just over 6 years and has executed a successful turnaround.  During his tenure, he took Bentley from a €288 million operating loss in 2018 to a € 708 operating profit in 2022 and vehicle sales increased from 10,494 to 15,174 over the same period.  However, 2023 wasn’t so kind with vehicle sales declining 10.6% to 13,560 and operating profit dropping 17% to €589 million.  In fact, Bentley was the only brand in the Volkswagen empire that suffered a decline in vehicle sales in 2023 and the outlook for 2024 was “cautiously optimistic”.  In a recent CNN interview, Hallmark was quoted as saying, “although our customers can still afford our cars, there was a level of emotional sensitivity that slowed down demand”. Apparently, Ferrari customers are not “emotionally sensitive” (Ferrari’s Record 2023 Results).

While almost all senior executives will survive one bad year, two bad years is another story.  As many recruiters will tell you, it’s always better to jump ship before you get pushed.  If you can jump, and get paid handsomely to do so, it’s a major personal win. 

Hallmark’s track record at Bentley indicates he should be able to get Aston Martin back on track.  Whether he’s allowed to do so is another question.  If Stroll allows him to be the CEO, then AML has a chance but it’s going to take 3-5 years despite Stroll’s mid 2023 proclamation that the  Turnaround is Complete.  If Hallmark is CEO in name only, then my guess is he is out in 12-18 months. 

And thus ends our 3 part trilogy on AMLs latest search for its next CEO……at least for now.  Parts 1 & 2 are below.

Note: I do not, and have never, owned any AML shares.

Part 2

On Feb 6th, Bloomberg published the following: Aston Martin is Hunting for its Fourth CEO in Four Years .  The Bloomberg article confirms what I was hearing in early January, which is captured in the article below.  For Bloomberg to have published the article, they would have confirmed it with multiple different sources.  Since I posted the original piece, I have heard that several candidates have been approached.  Given the history, the job is a tough sell to say the least, about on par with being named Chief Minister by Henry VIII.   While the title might be CEO, any qualified candidate has to realize that there is zero chance Stroll will actually let them operate as a CEO.  Given that the current CEO, Amadeo Felisa, has only been in the role of a bit over a year and a half, he has hardly been given the time (and very likely not the autonomy) to turnaround the business.  The last time Aston Martin (AML) had any stability in the C-Suite, Andy Palmer was the CEO. 

The timing on this development is also quite interesting as Aston Martin will be reporting their full year 2023 results in 3 weeks.  The delays on the DB12 and the management turmoil in Aston Martin’s largest region, the Americas, where AML is also on their 4th leader in 4 years, does not bode well for 2023’s final numbers.  At a minimum I expect there will have been another rather large “temporary suspension of the demand-led operating model” in Q4 2023. One of the largest Aston Martin dealers in the US has a notice on their website stating: “we have a much larger inventory on site and in transit” vs. the 18 new Astons they have listed on the website.  The fact that what was a confidential CEO search has become quite public now would seem to indicate that Stroll is planning to toss the current CEO under the bus for what are likely to be disappointing results.  How this impacts the latest “fulsome refinancing exercise” AML is about to kick off will also be interesting.

Things are certainly never dull in Gaydon.

Part 1

I wasn’t planning on writing another article on Aston Martin Lagonda (AML) until they released their full 2023 results in February.  However, according to a couple of well informed contacts, it is rumored that Lawrence Stroll might just be looking for a new CEO for Aston Martin Lagonda…….again.  As Stroll’s index finger only points outwards, I guess this should not be a major surprise after all the issues with the DB12 start up and having to call down the 2023 Guidance back in November of last year.

Last time we went around on this merry go round was in early 2022.  It started out in early January with an Autocar article on the then Aston Martin CEO, Tobias Moers’ future at Aston Martin being in doubt.  At the time Stroll denied he was looking to replace Moers in a statement to the Financial Times Aston Martin chair denies he is looking for a new chief executive.  Stroll’s denial back then rang pretty hallow when shortly after the FT article came out,  Bloomberg Aston Martin Approaches Ford Executive identified the individual Stroll had approached about replacing Moers and indicated several discussions had already taken place.  Certainly, in this case, where there was smoke, there was fire, and by early May 2022, Moers was out and former Ferrari CEO, Amedeo Felisa, had replaced him. 

Looking back, the current rumored situation certainly is par for the course for Stroll since he took over as Executive Chairman at AML.  Poor Tobias Moers was left twisting in the wind for months and his first CEO, Andy Palmer, found out he had been fired when a reporter from the Financial Times called him up and ask for a comment. 

 

AML is really in no better shape today than it was when Felisa took over 2 years ago.  Looking at a few key numbers through the last available reporting period vs. same period 2 years ago:

 

 

 

Q1-Q3 2021

Q1-Q3 2023

Cars Wholesale

4,250

4,398

Revenue

£ 736 mil.

£1,040 mil.

EBITDA

£72 mil.

£131 mil.

Loss before Tax

-£198 mil.

-£260 mil.

Free Cash Flow

-£39 mil.

-£297 mil.

Net Debt

£808 mil.

£750 mil.

Cash on Hand

£495 mil.

£544 mil.

 

AML is selling a few more cars at a higher ASP (average selling price) than they were a couple of years back and losing a lot more money doing so.  The rise in revenue & ASP has more to do with the Valkyrie than anything else, and for this AML should thank the long-departed Andy Palmer.  Net debt is down slightly and cash on hand is up a bit which does look good on paper.  However, this doesn’t take into account the £964 mil. of capital that been raised in the last 2 years that’s almost all gone. However, to be fair to Felisa, blaming him for AMLs current issues is akin to blaming Lieutenant-General Arthur Percival for the fall of Singapore. While Felisa might be the CEO, he does report to an Executive Chairman, making him more of a COO than a CEO.

Potential Successors

Last time Stroll went down this path, he had a ready-made solution sitting right in his Boardroom in Amedeo Felisa.  Felisa had been the CEO of Ferrari from 2008-2016 so he was a highly credible option who already was involved with Aston Martin.  Today no such option exists on AML’s Board of Directors.  The last person who could have been considered, Antony Sheriff (former Managing Director of McLaren Automotive), left the Aston Martin BoD last April to become Chairman of the Supervisory Board at Rimac Group and at Bugatti-Rimac.  Stroll therefore has been forced to look outside the AML organization.  At this point, it’s a very tough role to fill, given both the history and what the future may hold (see: The Grinch). 

 

Stroll’s pool of CEO candidates fall into what I believe are three groups.  The first group is former Automotive CEOs/MDs looking for a new job (example: recent SSO Award Winner Thierry Bollore). The first group is less appealing to Stroll as all would come with baggage but would certainly be less expensive to hire than either of the other two groups.  The second group is recently retired Senior Executives who might just be interested in one last payday (example: recently retired Rolls Royce CEO Torsten Müller-Ötvös). This second group, from which Felisa came from, is an easier sell as one last big payday and a nice severance after a couple of years could be appealing.  The third and final group is current top talent at major automotive companies just below the CEO level.  That last group, of which Moers could be considered to have been a member of when he was hired, is going to be a very hard sell for Stroll given both AML’s history of revolving CEOs and its current financial situation.  These types of executives tend to plan a long game and are looking for both stability and a high chance of success.  To put it in F1 driver terms, Romain Grosjean would be in the first group, Fernando Alonso in the second, and Lando Norris in the third.

Implications

While I don’t think anyone at Aston Martin shed a tear as the door was closing behind Moers, if Felisa is out after about two years, it has potentially serious leadership implications for key areas of Aston Martin’s operations. While not many senior executives followed Moers from Mercedes AMG to Aston Martin, Felisa has surrounded himself with former Ferrari colleagues.  In fact, Aston Martin now has former Ferrari executives controlling all the key operating positions including sales, marketing, technology, procurement, and manufacturing.   At a glance, the Aston Martin executive organization chart today (AML Leadership Team) looks like it is more likely to belong to a Modena area organization than one based in Gaydon.  If all these former Ferrari executives followed Felisa out the door, it could have serious implications on Aston Martin’s operations.  At a very minimum, it’s going to cost Stroll quite a bit to get them to stay as a large amount of management turmoil is the last thing Stroll needs as AML embarks on the 1st half 2024 “fulsome refinancing exercise”.

Summary

When I first heard that Stroll might be back in the market for a CEO again, I wasn’t the least bit surprised.  However, sacking Felisa now does seem like a high risk move given the impending “fulsome refinancing exercise” they are about to kick off.  My guess is it gets pushed to the 2nd half of the year after the fresh cash is in the bank.  However, this doesn’t prevent Stroll from having a successor already lined up and available to start as soon as it’s convenient.  I doubt Felisa will be sad to go, the last two years can not have been much fun.  The only question is does his team then follow him out the door.

Note: I do not, and have never, owned any AML shares.

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Aston Martin’s FY 2023 Results: Turtle Flambé

Aston Martin’s FY 2023 Results: Turtle Flambé

In his opening remarks on the Aston Martin Lagonda (AML) earnings call this week, AML’s Executive Chairman, Lawrence Stroll proudly stated: Just last weekend, the latest season of Drive to Survive was released globally. Featuring Aston Martin in episode one, the most watched show on Netflix in more than 40 countries, the series prominently brings our brand and products to millions of viewers.”

 

Also today, initial data released by Netflix reveals that the audience numbers for the first three days of Season 6 have been less than stellar. With an average viewership of just 2.9 million in its opening days, there is a notable 30% drop compared to last year’s figures. 

 

These two statements, in many ways, is a great summary of Aston Martin’s 2023 performance and the content of the earnings call.  Lots of puff and bluster paralleled by a few uncomfortable facts.

 

The earnings call this time was a fairly free flowing affair.  The highly discipled and scripted Lawrence Stroll we saw this time last year is long gone and he is back to the more bombastic but highly entertaining figure we are used to.   A year ago all Stroll’s references to the Aston Martin Aramco Cognizant Formula One Team referred to it as a “partnership” with AML and no longer as AML’s “Works” F1 Team, that’s long gone again at its back to being Aston Martin’s F1 Team.  Stroll, lead the call with both CEO Amedeo Felisa & CFO Doug Lafferty providing opening statements and helping to respond to questions.  As usual though it really was the Stroll Show and what was not said was as interesting as what was stated. 

 

In an interview with CNBC in June 2023, Lawrence Stroll stated that “Aston Martin is on fire right now”.  Stroll then followed up on the “On Fire” declaration in the July 1st half earnings by proclaiming the Aston Martin’s “Turnaround Was Complete”.  He opened the FY 2023 earnings call by proclaiming “We have made tremendous progress within that time. We have transformed our iconic global brand. Reinvigorated our product portfolio. And improved our balance sheet supported by our long term strategic partners. In 2023, Aston Martin delivered significant financial and strategic progress.” Which all sounds hugely impressive……..if the numbers backed it up.

Looking at the FY 2023 highlights:

AML’s 2023 Highlights

The 2023 highlights according to the Aston Martin press release are:

  • Revenue growth of 18%; driven by robust volumes and record ASPs
  • Gross margin improved 650bps to 39.1%; driven by ongoing portfolio transformation.
  • Adjusted EBITDA increased 61%; margin improved 490 basis points to 18.7%
  • Strong Q4 performance delivered record gross margin and adjusted EBITDA in the quarter.
  • Disciplined strategic delivery supported ongoing deleveraging; net leverage ratio at 2.7x
  • Near and medium-term guidance maintained.

 

This all sounds wonderful.  What they failed to mention but is buried in the numbers:

  • Vehicle wholesales down 6% in Q4 2023 vs. Q4 2022
  • Free Cash Flow of -£360 mil. in 2023 and deterioration of -£61 mil. vs 2022.
  • Cash end 2023 down by £191 mil. (vs. end 2022) to £392.4 mil. which includes £311 mil. in proceeds from 2023 share sales (ex the share sales cash would be £81.4 mil.).
  • Net Debt of £814 mil. up £48 mil. vs. year end 2022
  • DBX wholesales were down 50% in Q4 2023

This tells a bit of a different story.  To begin to understand the situation, here is the original 2023 Guidance that AML provided in early 2023 and the results:

 

2023 Guidance

2023 Results

Comment

Wholesales

7,000

6,620

Miss

Adj EBITDA

Up to 20%

18.7%

Miss

D&A

£350-370 mil.

£386 mil.

Close to target

Interest

£120 mil.

£109 mil.

Close to target

Capex & R&D

£370 mil.

£397 mil.

Miss

And also included in AML’s 2023 Guidance:

  • Expect strong YoY growth in H2’23, driven by new Core & high margin Specials products
  • Positive FCF expected in H2’23

What’s even more embarrassing, is that AML issued revised guidance in Nov. 2023 which took the “Wholesale” target down to 6,700……and they even missed that.

The miss on “Wholesales” is particularly concerning.  

 

Q1 2023

Q2 2023

Q3 2023

Q4 2023

FY 2023

Cars Wholesale

1,269

1,685

1,444

2,222

6,620

Net net, to get even close to delivering against even the reduced 2023 Guidance issued in Nov, AML had to massively load dealerships in Q4.  In fact, they shipped 50% over what would have been the expected Q4 demand based on the prior 3 quarters of 2023 (as a reference, Ferrari noted in its last earnings report that Q4 is normally its weakest quarter in terms of wholesales).  Stroll’s multiple past statements that AML now only produces to demand, are about as convincing as certain other comments about another Stroll eventually being an F1 Champion.  However, just like last year, buried in the Financial Results is the following statement:

Wholesales were temporarily ahead of retails at the end of the year.

 

This also puts a rather large fork in the statement Lafferty made on the July Earnings Call Christmas wish was: “I really like to see us starting to flatten the profile and certainly start to see an end of you know Q4 being you know the sort of end of the hockey stick.”  

Digging into the Q4 shipment data a bit, a few interesting trends emerge:

Wholesales by Region

Q1-Q3 2023 Average

Q4 2023

Q4 vs Q1-Q3 Average

Q4 2022

Q4 2023 vs Q4 2022

UK

258

367

+42%

416

-12%

Americas

466

620

+33%

828

-25%

EMEA

415

727

+75%

628

+16%

APAC

320

508

+59%

480

+6%

 

And

 

Wholesales by Model

Q1-Q3 2023 Average

Q4 2023

Q4 vs Q1-Q3 Average

Q4 2022

Q4 2023 vs Q4 2022

Sport/GT

697

1,440

+107%

920

+57%

SUV

746

699

-6%

1,393

-50%

Specials

27

83

+207%

39

+113%

When Aston “suspended” its declared demand led model in 2023 across all regions, it was EMEA that got the lion’s share of the extra stock.  This does make sense given both its size and proximity to the UK.  It also appears that all the “wholesales that were temporarily ahead of retails” were Sport/GTs and within that category, it was DB12’s as the current Vantage is being phased out.  The Specials would mostly have gone straight to customers.  The huge increase in Specials deliveries would have significantly helped both top line revenue and ASP.  From what I’ve heard from a few sources, while these DB12s have shown up on at dealerships, they are on “quarantine” waiting on software updates.  While this is all interesting, the numbers that really jump out are the DBX.  It looks like Aston was not able to push any additional DBXs into dealerships (which explains why they missed even the lowered guidance number) beyond what now appears to be the quarterly wholesale average.  In this case my guess would be that wholesales and retails are now fairly close but that dealerships are sitting on plenty of DBX inventory that was built up starting in 2022 and now are only willing to bring in replacement stock. 

It would appear that the AML quarterly cadence now is, load as much as you can in Q4 and then work it through the dealerships over the next couple of quarters.  One of the largest US Aston Martin dealers has the following statement on their website “We have a much larger inventory on site and in transit” which would seem to put a rather large final nail in the demand led model myth.

Going back to Stroll’s opening comments in the Earnings Call “In 2023, Aston Martin delivered significant financial and strategic progress.”  I guess “progress” includes quarter on quarter wholesale declines in 2 out of your four regions, a 50% quarter on quarter decline in DBX wholesales, and missing even your lowered 2023 wholesale guidance number.

I would summarize this as a company that is continuing to lurch from crisis to crisis.  Last year it was the DBX 707 start up, this year it’s the DB12.  Squaring the management’s statements with the results is an exercise in doctorate level creativity.   It’s crystal clear at this point that the big bet on the DBX hasn’t worked. It wasn’t too long ago that AML was targeting to sell 10,000 cars in 2024/25 of which around 6,000 were expected to be DBX’s.  Based on the last two years results, AML will be lucky to do even half that number this year.  The DB12 isn’t really looking any better than the DBX 707, despite all the management hype.  In the earning call Stroll made the following comment on the DB12 order book: “We are currently sold out on DB12 to the end of third quarter of this year.” Which in terms of length, is about on par with where the order book was during the Q3 Earnings Call.  As a reference, Ferrari’s order book is full across all models until the end of 2025.

The following covers highlights from the FY 2023 Results, the Debt, & a few other areas of interest. 

Turnaround Complete?

Starting with the FY2023 results, which according to Lawrence Stroll’s quote in the Earnings Call:

“We have made tremendous progress within that time. We have transformed our iconic global brand. Reinvigorated our product portfolio. And improved our balance sheet supported by our long term strategic partners.

 

FY 2022

Q1 2023

Q2 2023

Q3 2023

Q4 2023

FY 2023

Cars Wholesale

6,412

1,269

1,685

1,444

2,222

6,620

Revenue

£1,382 mil.

£296 mil.

£382 mil.

£362 mil.

£593 mil.

£1,633 mil.

EBITDA

£190 mil.

£30 mil.

£50 mil.

£51 mil.

£175 mil.

£306 mil.

Operating Profit

-£142 mil.

-£51 mil.

-£42 mil.

-£52 mil.

£34 mil.

-£111 mil.

Free Cash Flow

-£299 mil.

-£118 mil.

-£100 mil.

-£79 mil.

-£63 mil.

-£360 mil.

Net Debt

£766 mil.

£868 mil.

£846 mil.

£750 mil.

£814 mil.

£814 mil.

The fantastic year that Stroll references involves racking up -£240 mil. in pre tax losses for an average of -£36k per car wholesaled.  While the £250 mil. in revenue growth looks impressive, it’s likely that £150-£170 mil. of it came from the increase in “Specials”.  While total ASP was up 15% in 2023, core ASP was only up 6% (as a reference ASP on Kellogg’s Corn Flakes was up 12% in 2023).  If you strip out the extra 44 Specials AML shipped in Q4 2023 vs. Q4 2022, revenue would have been down on a quarterly basis for the 2nd quarter in a row.  Without the Valkyrie, which was conceived a good four years before Stroll arrived on the scene, the numbers would look considerable worse.  I do hope Lawrence sent Andy Palmer & the Nebula Team a big box of chocolates for Valentines’ Days as a thank you for the Valkyrie.

Flambé

In AML’s initial 2023 guidance they called for:

 Positive FCF expected in H2’23

which was later revised to Positive FCF in Q4 2023.  What AML delivered in Q4 2023 was -£63 mil. of Free Cash Flow.  As misses go, this one is quite impressive, especially considering that the revised outlook to have positive FCF in Q4 2023 was issued in November.  Just to make matters worse, FCF was actually worse in 2023 at a -£360 mil. than it was in 2022 (-£299 mil.).  Positive Free Cash Flow is basically table stakes to be considered a heathy business and despite the latest promises that AML will now get there in the 2nd half of 2024, that still seems a long way off.

Earlier in 2023, Lafferty stated: “This year for us is all about execution. So, we have got to execute the plan. We have got to get to where we need to get to in the second half of the year. Given where they are, AML clearly has its executional challenges.  Given AML’s overall financial situation, you would expect “Administrative & Other Operating Expenses” to be tightly managed and headed south but in 2023, they were up by a shocking £127 mil.  In my past life, in a profitable healthy business we used to target growing Administrative Expenses at 60% the rate of Revenue growth.  AML is growing them at nearly 150% the rate of revenue growth.

Net debt at the end of 2022 stood at £766 mil. By the end of December 2023, it had risen to £814 mil.  Cash at the end of 2023 was down by £191 mil. (vs. end 2022) to £392.4 mil. which includes £311 mil. in proceeds from 2023 share sales (ex the share sales cash would be £81.4 mil.). The bulk of the cash raised in 2023 has already been burned through (which confirms Stroll’s comment in June on CNBC that Aston Martin is on fire).  Just to make the cash situation even a bit more concerning, customer deposits are down by £66 mil. in Q4 2023 to around £270 mil. (equalivant to 69% of AML’s cash) as AML hasn’t been able to bring in new deposit funds for the Valour & Valhalla fast enough to offset the unwinds as Valkyries get delivered.

Throw in another £963 mil. of “Trade & Other Payables and all in, AML’s total debt pile (Net Debt + Trade & Other Payables) is around £1.7 billion.   There is also £1.6 billion (and growing) of Intangible Assets sitting on the balance sheet which will need to be amortized over the coming years.  Given AML’s overall debt situation, it’s not the least bit surprising that back in Q3 2023, Lafferty stated that a:

“fulsome refinancing exercise during the first half of 2024”

 

And in the latest Earnings release the following statement was included:

 

As previously announced, we expect to refinance our outstanding debt in the first half of 2024. We are in the advanced stages of preparation and look forward to launching this

process in due course.

And then on the earnings call, Lafferty stated: we’re not currently considering equity as part of the refinancing.

What is quite surprising about the last statement is that AML is not considering raising additional equity as part of this exercise.  Given the high interest rate environment we are currently living in, equity is currently the preferred option for companies currently raising cash.  Then again, Lafferty does use the word “currently” in his statement.  That does leave it subject to change at any moment.  In fact, equity would seem to be the far more logical route to go given AML had a loss before tax of £240 mil. in 2023.  £129 mil. of that loss came its net financing costs.  If AML had retired the majority of its financing cost and had held its, “Administrative & Other Operating Expenses” flat (vs. a head scratching £127 mil. increase) it would have been borderline profitable.

 

And a few other Misc items

In the earnings call, Stroll confirmed that AML is pushing its EV launch back to 2026 from 2025 given the current market place for EVs.  This comes after AML made an initial £27 mil. payment to Lucid in Q4 2023 relating to the new strategic supply agreement for EV technology.  Stroll also indicated that while production of the long delayed Valhalla will start in 2024, deliveries are not expected until 2025.  In the 2022 Annual Report AML indicated that they had only taken deposits for half the expected Valhalla production run, given that total customer deposits are down significantly in 2023, it would appear that they are continuing to have challenges finding buyers for this long delayed mid-engine supercar.

2024 Guidance

There are a few points of interest in the 2024 Guidance:

  • After 2023’s big miss, AML is no longer giving a specific Wholesale target
  • The £110 million of net cash interest would indicate they are not planning to retire the majority of the massive debt pile
  • Positive Free Cash Flow in the 2nd half, feels very much like the NY Jets playoff hopes at the beginning of every season
  • And again, AML is indicating that Wholesale Volumes will be weighted to the 2nd So much for getting out of the “Wholesales were temporarily ahead of retails at the end of the year” cycle

Summary

As expected, it looks like AML is well on its way to running out of cash again while its “Administrative & Operating Expenses” are growing at a significantly higher rate than AML’s revenue.  It will be very interesting to see how the 2024 refinancing will be handled and if equity will turn out to be a big part of it.  AML whiffed big time on its original 2023 goal of being Free Cash Flow positive in the 2nd half, and in fact 2023 was worse in this area than both 2021 & 2022.  DBX volumes look like they have hit a wall, and that wall is only about half the way to where AML thought they would be not too long ago.  The Q4 wholesales were well short of the target and the DB12 start up has been a bit of a mess.  The DB12 orderbook still looks light, certainly lighter than expected given all the PR around it.  The 2024 Guidance looks a lot like the 2023 Guidance and that didn’t go so well.  The big bet last year was the DB12 and that start up went about as smoothly as the DBX 707 did.  This year it’s the new Vantage, it will be interesting to see if AML has learned from its past challenges.

Note: I do not and have never owned any AML shares.

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March 2024

 

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Update: Aston Martin: Time for a New CEO ?

Update: Aston Martin: Time for a New CEO ?

On Feb 6th, Bloomberg published the following: Aston Martin is Hunting for its Fourth CEO in Four Years .  The Bloomberg article confirms what I was hearing in early January, which is captured in the article below.  For Bloomberg to have published the article, they would have confirmed it with multiple different sources.  Since I posted the original piece, I have heard that several candidates have been approached.  Given the history, the job is a tough sell to say the least, about on par with being named Chief Minister by Henry VIII.   While the title might be CEO, any qualified candidate has to realize that there is zero chance Stroll will actually let them operate as a CEO.  Given that the current CEO, Amadeo Felisa, has only been in the role of a bit over a year and a half, he has hardly been given the time (and very likely not the autonomy) to turnaround the business.  The last time Aston Martin (AML) had any stability in the C-Suite, Andy Palmer was the CEO. 

The timing on this development is also quite interesting as Aston Martin will be reporting their full year 2023 results in 3 weeks.  The delays on the DB12 and the management turmoil in Aston Martin’s largest region, the Americas, where AML is also on their 4th leader in 4 years, does not bode well for 2023’s final numbers.  At a minimum I expect there will have been another rather large “temporary suspension of the demand-led operating model” in Q4 2023. One of the largest Aston Martin dealers in the US has a notice on their website stating: “we have a much larger inventory on site and in transit” vs. the 18 new Astons they have listed on the website.  The fact that what was a confidential CEO search has become quite public now would seem to indicate that Stroll is planning to toss the current CEO under the bus for what are likely to be disappointing results.  How this impacts the latest “fulsome refinancing exercise” AML is about to kick off will also be interesting.

Things are certainly never dull in Gaydon.

I wasn’t planning on writing another article on Aston Martin Lagonda (AML) until they released their full 2023 results in February.  However, according to a couple of well informed contacts, it is rumored that Lawrence Stroll might just be looking for a new CEO for Aston Martin Lagonda…….again.  As Stroll’s index finger only points outwards, I guess this should not be a major surprise after all the issues with the DB12 start up and having to call down the 2023 Guidance back in November of last year.

 

Last time we went around on this merry go round was in early 2022.  It started out in early January with an Autocar article on the then Aston Martin CEO, Tobias Moers’ future at Aston Martin being in doubt.  At the time Stroll denied he was looking to replace Moers in a statement to the Financial Times Aston Martin chair denies he is looking for a new chief executive.  Stroll’s denial back then rang pretty hallow when shortly after the FT article came out,  Bloomberg Aston Martin Approaches Ford Executive identified the individual Stroll had approached about replacing Moers and indicated several discussions had already taken place.  Certainly, in this case, where there was smoke, there was fire, and by early May 2022, Moers was out and former Ferrari CEO, Amedeo Felisa, had replaced him. 

Looking back, the current rumored situation certainly is par for the course for Stroll since he took over as Executive Chairman at AML.  Poor Tobias Moers was left twisting in the wind for months and his first CEO, Andy Palmer, found out he had been fired when a reporter from the Financial Times called him up and ask for a comment. 

 

AML is really in no better shape today than it was when Felisa took over 2 years ago.  Looking at a few key numbers through the last available reporting period vs. same period 2 years ago:

 

 

 

Q1-Q3 2021

Q1-Q3 2023

Cars Wholesale

4,250

4,398

Revenue

£ 736 mil.

£1,040 mil.

EBITDA

£72 mil.

£131 mil.

Loss before Tax

-£198 mil.

-£260 mil.

Free Cash Flow

-£39 mil.

-£297 mil.

Net Debt

£808 mil.

£750 mil.

Cash on Hand

£495 mil.

£544 mil.

 

AML is selling a few more cars at a higher ASP (average selling price) than they were a couple of years back and losing a lot more money doing so.  The rise in revenue & ASP has more to do with the Valkyrie than anything else, and for this AML should thank the long-departed Andy Palmer.  Net debt is down slightly and cash on hand is up a bit which does look good on paper.  However, this doesn’t take into account the £964 mil. of capital that been raised in the last 2 years that’s almost all gone. However, to be fair to Felisa, blaming him for AMLs current issues is akin to blaming Lieutenant-General Arthur Percival for the fall of Singapore. While Felisa might be the CEO, he does report to an Executive Chairman, making him more of a COO than a CEO.

Potential Successors

Last time Stroll went down this path, he had a ready-made solution sitting right in his Boardroom in Amedeo Felisa.  Felisa had been the CEO of Ferrari from 2008-2016 so he was a highly credible option who already was involved with Aston Martin.  Today no such option exists on AML’s Board of Directors.  The last person who could have been considered, Antony Sheriff (former Managing Director of McLaren Automotive), left the Aston Martin BoD last April to become Chairman of the Supervisory Board at Rimac Group and at Bugatti-Rimac.  Stroll therefore has been forced to look outside the AML organization.  At this point, it’s a very tough role to fill, given both the history and what the future may hold (see: The Grinch). 

 

Stroll’s pool of CEO candidates fall into what I believe are three groups.  The first group is former Automotive CEOs/MDs looking for a new job (example: recent SSO Award Winner Thierry Bollore). The first group is less appealing to Stroll as all would come with baggage but would certainly be less expensive to hire than either of the other two groups.  The second group is recently retired Senior Executives who might just be interested in one last payday (example: recently retired Rolls Royce CEO Torsten Müller-Ötvös). This second group, from which Felisa came from, is an easier sell as one last big payday and a nice severance after a couple of years could be appealing.  The third and final group is current top talent at major automotive companies just below the CEO level.  That last group, of which Moers could be considered to have been a member of when he was hired, is going to be a very hard sell for Stroll given both AML’s history of revolving CEOs and its current financial situation.  These types of executives tend to plan a long game and are looking for both stability and a high chance of success.  To put it in F1 driver terms, Romain Grosjean would be in the first group, Fernando Alonso in the second, and Lando Norris in the third.

Implications

While I don’t think anyone at Aston Martin shed a tear as the door was closing behind Moers, if Felisa is out after about two years, it has potentially serious leadership implications for key areas of Aston Martin’s operations. While not many senior executives followed Moers from Mercedes AMG to Aston Martin, Felisa has surrounded himself with former Ferrari colleagues.  In fact, Aston Martin now has former Ferrari executives controlling all the key operating positions including sales, marketing, technology, procurement, and manufacturing.   At a glance, the Aston Martin executive organization chart today (AML Leadership Team) looks like it is more likely to belong to a Modena area organization than one based in Gaydon.  If all these former Ferrari executives followed Felisa out the door, it could have serious implications on Aston Martin’s operations.  At a very minimum, it’s going to cost Stroll quite a bit to get them to stay as a large amount of management turmoil is the last thing Stroll needs as AML embarks on the 1st half 2024 “fulsome refinancing exercise”.

Summary

When I first heard that Stroll might be back in the market for a CEO again, I wasn’t the least bit surprised.  However, sacking Felisa now does seem like a high risk move given the impending “fulsome refinancing exercise” they are about to kick off.  My guess is it gets pushed to the 2nd half of the year after the fresh cash is in the bank.  However, this doesn’t prevent Stroll from having a successor already lined up and available to start as soon as it’s convenient.  I doubt Felisa will be sad to go, the last two years can not have been much fun.  The only question is does his team then follow him out the door.

Note: I do not, and have never, owned any AML shares.

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January 2024

 

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Aston Martin: Time for a New CEO (Again)?

Aston Martin: Time for a New CEO (Again)?

I wasn’t planning on writing another article on Aston Martin Lagonda (AML) until they released their full 2023 results in February.  However, according to a couple of well informed contacts, it is rumored that Lawrence Stroll might just be looking for a new CEO for Aston Martin Lagonda…….again.  As Stroll’s index finger only points outwards, I guess this should not be a major surprise after all the issues with the DB12 start up and having to call down the 2023 Guidance back in November of last year.

 

Last time we went around on this merry go round was in early 2022.  It started out in early January with an Autocar article on the then Aston Martin CEO, Tobias Moers’ future at Aston Martin being in doubt.  At the time Stroll denied he was looking to replace Moers in a statement to the Financial Times Aston Martin chair denies he is looking for a new chief executive.  Stroll’s denial back then rang pretty hallow when shortly after the FT article came out,  Bloomberg Aston Martin Approaches Ford Executive identified the individual Stroll had approached about replacing Moers and indicated several discussions had already taken place.  Certainly, in this case, where there was smoke, there was fire, and by early May 2022, Moers was out and former Ferrari CEO, Amedeo Felisa, had replaced him. 

Looking back, the current rumored situation certainly is par for the course for Stroll since he took over as Executive Chairman at AML.  Poor Tobias Moers was left twisting in the wind for months and his first CEO, Andy Palmer, found out he had been fired when a reporter from the Financial Times called him up and ask for a comment. 

 

AML is really in no better shape today than it was when Felisa took over 2 years ago.  Looking at a few key numbers through the last available reporting period vs. same period 2 years ago:

 

 

 

Q1-Q3 2021

Q1-Q3 2023

Cars Wholesale

4,250

4,398

Revenue

£ 736 mil.

£1,040 mil.

EBITDA

£72 mil.

£131 mil.

Loss before Tax

-£198 mil.

-£260 mil.

Free Cash Flow

-£39 mil.

-£297 mil.

Net Debt

£808 mil.

£750 mil.

Cash on Hand

£495 mil.

£544 mil.

 

AML is selling a few more cars at a higher ASP (average selling price) than they were a couple of years back and losing a lot more money doing so.  The rise in revenue & ASP has more to do with the Valkyrie than anything else, and for this AML should thank the long-departed Andy Palmer.  Net debt is down slightly and cash on hand is up a bit which does look good on paper.  However, this doesn’t take into account the £964 mil. of capital that been raised in the last 2 years that’s almost all gone. However, to be fair to Felisa, blaming him for AMLs current issues is akin to blaming Lieutenant-General Arthur Percival for the fall of Singapore. While Felisa might be the CEO, he does report to an Executive Chairman, making him more of a COO than a CEO.

Potential Successors

Last time Stroll went down this path, he had a ready-made solution sitting right in his Boardroom in Amedeo Felisa.  Felisa had been the CEO of Ferrari from 2008-2016 so he was a highly credible option who already was involved with Aston Martin.  Today no such option exists on AML’s Board of Directors.  The last person who could have been considered, Antony Sheriff (former Managing Director of McLaren Automotive), left the Aston Martin BoD last April to become Chairman of the Supervisory Board at Rimac Group and at Bugatti-Rimac.  Stroll therefore has been forced to look outside the AML organization.  At this point, it’s a very tough role to fill, given both the history and what the future may hold (see: The Grinch). 

 

Stroll’s pool of CEO candidates fall into what I believe are three groups.  The first group is former Automotive CEOs/MDs looking for a new job (example: recent SSO Award Winner Thierry Bollore). The first group is less appealing to Stroll as all would come with baggage but would certainly be less expensive to hire than either of the other two groups.  The second group is recently retired Senior Executives who might just be interested in one last payday (example: recently retired Rolls Royce CEO Torsten Müller-Ötvös). This second group, from which Felisa came from, is an easier sell as one last big payday and a nice severance after a couple of years could be appealing.  The third and final group is current top talent at major automotive companies just below the CEO level.  That last group, of which Moers could be considered to have been a member of when he was hired, is going to be a very hard sell for Stroll given both AML’s history of revolving CEOs and its current financial situation.  These types of executives tend to plan a long game and are looking for both stability and a high chance of success.  To put it in F1 driver terms, Romain Grosjean would be in the first group, Fernando Alonso in the second, and Lando Norris in the third.

Implications

While I don’t think anyone at Aston Martin shed a tear as the door was closing behind Moers, if Felisa is out after about two years, it has potentially serious leadership implications for key areas of Aston Martin’s operations. While not many senior executives followed Moers from Mercedes AMG to Aston Martin, Felisa has surrounded himself with former Ferrari colleagues.  In fact, Aston Martin now has former Ferrari executives controlling all the key operating positions including sales, marketing, technology, procurement, and manufacturing.   At a glance, the Aston Martin executive organization chart today (AML Leadership Team) looks like it is more likely to belong to a Modena area organization than one based in Gaydon.  If all these former Ferrari executives followed Felisa out the door, it could have serious implications on Aston Martin’s operations.  At a very minimum, it’s going to cost Stroll quite a bit to get them to stay as a large amount of management turmoil is the last thing Stroll needs as AML embarks on the 1st half 2024 “fulsome refinancing exercise”.

Summary

When I first heard that Stroll might be back in the market for a CEO again, I wasn’t the least bit surprised.  However, sacking Felisa now does seem like a high risk move given the impending “fulsome refinancing exercise” they are about to kick off.  My guess is it gets pushed to the 2nd half of the year after the fresh cash is in the bank.  However, this doesn’t prevent Stroll from having a successor already lined up and available to start as soon as it’s convenient.  I doubt Felisa will be sad to go, the last two years can not have been much fun.  The only question is does his team then follow him out the door.

Note: I do not, and have never, owned any AML shares.

Thoughts and comments? Please see the comments section below.

The sign up for new blog email notifications is at the bottom of the page.

Follow us on

Share Now

 

January 2024

 

Recent Posts